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My wife is doing a virtual wine tasting via zoom with many friends and an expert via @zoom_us // which lead to new biz model: ship product to a group and then engage around hosted video w expert > awesome experience allowing 1 to N user engagement and shared experience
Apply this to other experiences: food, toys, tools, gadgets, makeup ...
Food: every week ship a unique meal kit > users zoom in on a chosen day and watch a chef prepare and interact > value creation = meal + learning + experience.
Cocktails: ship liquor (some locations user buys own alcohol) + ingredients + special tools + glasses to subscribers / weekly zoom in to learn how to mix a couple drinks w an expert bartender
I might even try this model and substitute @zoom_us with an audio app (ala @Aaptiv ) for some products (ie outdoor gear, guns, fitness equipment, etc). Things that require more focus and audio layer is best overlay / catalyst for the experience
Here’s the wrap up economics of last night: 13 friends ordered the wine pack at $275 per box ($55 shipping was separate. Sales lady follows up today. Let’s assume half of us order another case: $1,755. Total revenue : $5,330
Labor: 2 hours for wine expert and seller (2 workers). $80k base for each + 15% cut of wine ordered. lead gen +sales ops allow the pair to conduct 2.5 sessions/ day around the world. Our pair costs us $256 + $263(commission) = $519 for the session. They make equiv of $160k
And as @andrewchen wisely pointed out : products that inherently generate video have created one of their three essential acquisition loops (and by its nature an engagement loop)
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Imagine sharing these cooking, drinking , experience videos with other friends once you’re done ... that’s your first unpaid acquisition channel to test
