#Turkey& #39;s hit #ertuğrulghazi TV series launched with #Urdu dubbing in #Pakistan. A major event marked with diplomatic & political fanfare, & a trending hashtag #ErtugulUrduPTV. It also marks the arrival of #Turkish soft power in Pakistan, much later than the rest of Middle East. https://twitter.com/Mustafa_MFA/status/1254062409297408001">https://twitter.com/Mustafa_M...
#Turkey& #39;s Arabic-language TV shows took the Middle East by storm about 25 years ago, slowly sidelining #Egyptian #Syrian #Lebanese #Jordanian and #Gulf productions, and capturing a lucrative market that gave #Turkish production houses millions of dollars in revenues.
The success & revenue from #Turkey& #39;s Arabic-dubbed TV series took Turkish production to a grand scale. It also introduced Arabic-speaking tourists & investors to Turkey& #39;s real estate and entertainment market, leading to another boom. #India picked on this Turkish example.
The examples of #Turkey & #India were followed by #China, which jumped into the TV series Mideast market in 2018, with a marketing glitz in #Dubai for six popular #Chinese dramas dubbed in Arabic in 2018.
#Pakistan& #39;s TV productions were introduced in the dubbed market of Mideast through Humsafar, but initially the credit went to #India because Indian investors purchased the series & launched it as an Indian product in the #Gulf, to great success. https://www.youtube.com/watch?v=h27k-DJaNm8">https://www.youtube.com/watch...
#Pakistani lead of Humsafar @_fawadakhan_ became an overnight sensation in Arab world. Media digging shifted focus to #Pakistan& #39;s TV scene. But without support from anyone in #Islamabad, Pakistani productions continue to be released thru #Indian channels https://www.youtube.com/watch?v=29x7tHXXG7Q">https://www.youtube.com/watch...
#Turkey captured regional market in dubbed TV productions for quarter-century now thru modern stories told in TV-format that is glittery & sexy. But since #Pakistan& #39;s audience is overly religious compared to Arab & Turkish audiences, productions like #Ertugrul are perfect match
So, as you see in this #thread, #Turkey& #39;s #Ertugrul& #39;s launch in #Pakistan as #ErtugulUrduPTV has a history preceding it, of the great market competition in the region that #Turkish TV talent introduced, sidelining major competition & opening the way to #India & #China to get in.
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