Read on Twitter
"And it’s true that there’s no way to solve climate change without major systemic change...
But the idea that our individual actions don’t particularly matter is fundamentally bogus." @MikeGrunwald
Agree with this & some of our research shows this too! https://www.politico.com/news/magazine/2020/04/21/earth-day-individual-climate-impact-198835
But the idea that our individual actions don’t particularly matter is fundamentally bogus." @MikeGrunwald
Agree with this & some of our research shows this too! https://www.politico.com/news/magazine/2020/04/21/earth-day-individual-climate-impact-198835
For e.g., a climate communicator's #carbonfootprint matters a lot for message uptake, be it personal behavior changes or supporting decarbonization policies:
https://link.springer.com/article/10.1007/s10584-016-1713-2 https://link.springer.com/article/10.1007/s10584-019-02463-0
https://link.springer.com/article/10.1007/s10584-016-1713-2 https://link.springer.com/article/10.1007/s10584-019-02463-0
Happy to share these articles with anyone, but here are some of our figures..
Additionally, the good news is when you decrease your #carbonfootprint, your audience judges you on your current footprint and not your past carbon footprint (very catholic, I know!)
but this thread of research only touches communication & message uptake. There is so much more - how social norms go viral, how behaviors influence others, how behaviors can shape political will and public support. A nice review here by @SominiSengupta https://www.nytimes.com/interactive/2020/04/19/climate/climate-crash-course-7.html
