Pre Covid19, the Trump re-elect playbook went like this: keep the base engaged & enraged w/ rallies & digital saturation; define Biden as part of Washington swamp w/ Hunter as centerpiece example; 1/

Use the good economy to pull in ambivalent voters. Now, economy is in free fall, and 2020 is a referendum on leadership in crisis. That’s not where Trump wants it to be. He does best when spotlight is on his opponent 2/

The Q for next 6 months isn’t is Trump going to change his style/behavior. We know that won’t happen. The Q is if the campaign will be able to refocus attention off Trump & onto Biden - even as covid fallout continues.