One big failure I see in COVID responses is not applying an equity lens. We haven’t focused on the most vulnerable and at risk. Public health comms have treated everyone the same, but we don’t all have the same risks or experience disease the same way

We’ve policed park benches and instilled fear of god into people passing each other outdoors by 1.8m, but have completely failed long term care homes, factories and the homeless

Nearly every country has had a fierce and endless debate about general population mask wearing. I get it. People have opinions. But it’s tinkering round the margins when you consider over half of all COVID cases/deaths in many countries are in long term care homes

We’ve set up snitch lines for neighbours, forbidden talking over fences, and panicked about sitting on benches. But these aren’t actually where outbreaks are occurring. Has anyone caught COVID from a park bench??

In the UK, most of the doctors and nurses who’ve died from COVID have been people of colour (or BAME as it’s termed in the UK). It is an utter failure not to consider how communities of colour are differently affected by disease prevention and treatment

Many public health comms and efforts have targeted the mean - middle class, intact, white families. In hope they’re generic enough to apply to all? Or there will be a trickle down effect?

‘Neutrally’ addressing the mean is usually the wrong approach. You need to target the most vulnerable and hardest to reach specifically. General measures do not trickle down to them. Build your access/health/support strategy from the most at risk, then expand to general