B2B vs B2C Copywriting: which one should I specialize in?

This is one question I get often from new copywriters.

So today, I'm going to show you the difference between B2B and B2C Copywriting and how to choose the one to specialize in.

Let's dive right in

B2C (Business-to-Customer/Consumer) copywriting involves writing marketing campaigns that promotes products and services from businesses directly to consumers.

For example, B2C companies would sell

- Computer accessories to computer users
- Veterinary supplies to pet owners

- Kitchen utensils for people who cook at home
- Banking services to individuals
- Health services to sick patients

And so on...

So what is B2B copywriting?

Read on to find out

B2B (Business-to-Business) copywriting involves writing marketing campaigns that promotes products and services of businesses to other businesses.

Let's look at the kind of products and services B2B companies would sell

- Airline parts to airline industries
- HR/accounting software to companies
- Manufacturing equipments to manufacturing companies
- Pharmaceutical supplies to pharmacies
- and many more

Guess what?

There is a third category of companies that are B2B and B2C.

They sell to both individuals and businesses.

Examples are:

- Health insurance companies that sell insurance packages to individuals and corporate organizations

- Restaurants that sell to individuals and businesses who need to feed their guests.

Apple, Amazon, Microsoft etc.

By now, you should understand the difference between B2B and B2C Companies.

Now what is the difference between writing for consumers and writing for businesses?

Do their writing styles differ?

Yes they do!

But the goal is the same.

To persuade people to take action - whether individuals or decision makers.

But while consumers in the B2C industry typically make their buying decisions in minutes, B2B decision makers can take weeks or months before making a buying decision.

Also, consumers have the luxury of making their own decisions but businesses may need approval from other board members.

Another important thing to note is B2C readers are likely to make decisions based on emotions like fear, greed, safety etc.

B2B readers are more rational.

They are interested in how your product can meet their needs within a specified budget.

Don't forget there are other competitors.

So your message has to be straight to the point with facts and evidence.

It will also help if you can identify and resolve their objections.

And then the tone matters.

B2C copies are usually short, engaging, full of emotions, with stories and a CTA.

Whereas B2B copies are longer, logical, more professional and demonstrates expertise.

While most B2C projects are usually one-off, B2B projects are recurring.

So, when it comes to deciding whether to be a B2B or B2C copywriter, think of your experience, background and interests.

What do you like blogging, talking or writing about?

Then narrow it down to the industry.

Does it fall in the B2B or B2C category?

For example, if you have an accounting background, you can write for accounting companies.

If you have interest in the beauty niche, you can write for beauty businesses.

If you are a digital marketing guru, you can write for digital marketing companies.

You get the idea right?

If you decide to go the B2B route, here is an article on starting a career as a B2B copywriter.

https://waleadeyemi.com/b2b-copywriting 

If you found this thread helpful, kindly RT for others to learn.