Google Search trends is fascinating. The feature where you can compare search terms across regions tells you a lot about what people in different parts of the world/country think, feel, eat, etc. Some interesting India insights

Tried to arrive at the definition of "North Indian" v. "South Indian" through food. Upma v. Khichdi and Dosa v. Roti both came close to giving the result, but somehow Uttarakhand bucked the trend. What's up, Uttarakhand? And why are people in Sikkim belting dosas?

Interest in Bollywood could be a measure? What better terms to compare than Jackie Chan and Jackie Shroff. South India joins the North East in preference here

In sports, you'd think cricket rules all Indian hearts. But nope. Kerala and most of the North East beg to differ (as expected).

Let's talk about our favourite unicorns. Swiggy and Zomato show a north-south differentiaton, with NE states siding with South India again and Rajasthan also somehow an exception.
Flipkart is somehow more popular than Amazon in East India.
Ola beats Uber wherever football does.

The comparison we've all been waiting for....