A reminder that what Quibi is getting from its content partners are projects that studios and networks couldn't figure out how to execute themselves and get a decent ROI, so they likely (key word here, likely) sold above profit to Quibi, who needs content. https://www.vulture.com/2020/04/the-bites-are-quick-and-bad.html

The other thing about Quibi's defense — designed for people who are doing other things — is that YouTube videos are memorable. TikToks, Instagram things, all memorable. It's not the platform that's the biggest issue, but the content. If content is good, people will come + spend.

If you can't get audiences with good content, you have to get them with absurdity that travels. Things they want to share, turn into content. At least then, audiences feel like they're getting something back from time spent watching. But that's impossible. https://www.theverge.com/2020/4/8/21211463/quibi-screenshot-streaming-netflix-disney-tiktok-instagram-viral-tiger-king

I think about Quibi a lot (I was thinking about Quibi very late last night because I came up with this show idea that would travel well on Twitter/TikTok), and there are ways for it to be a success. But Quibi isn't doing any of them. The company isn't leaning into where it should

I will say: At least Quibi has original shows that people (even some) are talking about. Comcast soft launched Peacock last week — Two weeks ago? Time is a construct — without any originals. And the major takeaway is "It's free for Comcast customers, but even then, just use Hulu"

This will change come July, and more so in 2021 when new shows really roll out and The Office leaves Netflix in the US to live on Peacock, but seems like not a great first reaction to want from people.

"I have Hulu, and half these shows are there. The other ones are on Netflix."