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Every NFL Team does a masterful job on social around the @NFLDraft.
That said, I wanted to take a look at four teams that stuck out according to the metrics to see what they did.
The teams:
- Chargers
- Bengals
- Redskins
- Cardinals
Quick breakdown thread
That said, I wanted to take a look at four teams that stuck out according to the metrics to see what they did.
The teams:
- Chargers
- Bengals
- Redskins
- Cardinals
Quick breakdown thread
Chargers: #1 in Interaction Rate on IG
- Experts at building hype
Copy is concise & pushes you to watch the vid.
Vid pulls you in & keeps you there.
- Humor
They put on a masterclass when it comes to humor, and they key is they're selective/insert themselves WHEN IT MAKES SENSE
- Experts at building hype
Copy is concise & pushes you to watch the vid.
Vid pulls you in & keeps you there.
- Humor
They put on a masterclass when it comes to humor, and they key is they're selective/insert themselves WHEN IT MAKES SENSE
Bengals: #2 in Interaction Rate on IG
- Preparation
Having the #1 pick helps, but they excelled when the time came due to planning.
Video jersey swap ready to go + unique nod to Burrow with the Bengals cigar.
Video from LSU's coach (their most viewed vid on IG last night)
- Preparation
Having the #1 pick helps, but they excelled when the time came due to planning.
Video jersey swap ready to go + unique nod to Burrow with the Bengals cigar.
Video from LSU's coach (their most viewed vid on IG last night)
Redskins: #6 in Interaction Rate on IG
- Personality
They've done a great job with their tone/voice to approach copy from a fan perspective. They get it. Nipsey lyrics for a highlight with his music + more.
- Storytelling
Leaned into Young going back home, easy to root for
- Personality
They've done a great job with their tone/voice to approach copy from a fan perspective. They get it. Nipsey lyrics for a highlight with his music + more.
- Storytelling
Leaned into Young going back home, easy to root for
Cardinals: #8 in Interaction Rate on IG
- Quick Hits
3-second video showcasing player's skills and some humor
1-second loop with relatable caption for fans
- Unique First Looks
Outsourced an illustration for a first look at player in uniform
Showed off Coach's crazy setup
- Quick Hits
3-second video showcasing player's skills and some humor
1-second loop with relatable caption for fans
- Unique First Looks
Outsourced an illustration for a first look at player in uniform
Showed off Coach's crazy setup
Shoutout to every NFL employee that worked tirelessly in a hectic, virtual setting to bring us great stuff.
Skol Vikes.
As I said, I think the entire NFL did a tremendous job.
I chose these 4 specifically as their content stood out in both the metrics + their unique approaches.
Skol Vikes.
As I said, I think the entire NFL did a tremendous job.
I chose these 4 specifically as their content stood out in both the metrics + their unique approaches.
