Thread by @ShahbazMKhan, Every NFL Team does a masterful job on social around the @NFLDraft.That [...]

Every NFL Team does a masterful job on social around the @NFLDraft.

That said, I wanted to take a look at four teams that stuck out according to the metrics to see what they did.

The teams:
- Chargers
- Bengals
- Redskins
- Cardinals

Quick breakdown thread

https://abs.twimg.com/emoji/v2/... draggable="false" alt="⬇️" title="Downwards arrow" aria-label="Emoji: Downwards arrow">

Every NFL Team does a masterful job on social around the @NFLDraft.That said, I wanted to take a look at four teams that stuck out according to the metrics to see what they did.The teams:- Chargers- Bengals- Redskins- CardinalsQuick breakdown thread https://abs.twimg.com/emoji/v2/... draggable=

" title="Every NFL Team does a masterful job on social around the @NFLDraft.That said, I wanted to take a look at four teams that stuck out according to the metrics to see what they did.The teams:- Chargers- Bengals- Redskins- CardinalsQuick breakdown thread https://abs.twimg.com/emoji/v2/... draggable="false" alt="⬇️" title="Downwards arrow" aria-label="Emoji: Downwards arrow">" class="img-responsive" style="max-width:100%;"/>

Chargers: #1 in Interaction Rate on IG

- Experts at building hype
Copy is concise & pushes you to watch the vid.
Vid pulls you in & keeps you there.

- Humor
They put on a masterclass when it comes to humor, and they key is they& #39;re selective/insert themselves WHEN IT MAKES SENSE

Bengals: #2 in Interaction Rate on IG

- Preparation
Having the #1 pick helps, but they excelled when the time came due to planning.

Video jersey swap ready to go + unique nod to Burrow with the Bengals cigar.
Video from LSU& #39;s coach (their most viewed vid on IG last night)

Redskins: #6 in Interaction Rate on IG

- Personality
They& #39;ve done a great job with their tone/voice to approach copy from a fan perspective. They get it. Nipsey lyrics for a highlight with his music + more.

- Storytelling
Leaned into Young going back home, easy to root for

Cardinals: #8 in Interaction Rate on IG

- Quick Hits
3-second video showcasing player& #39;s skills and some humor
1-second loop with relatable caption for fans

- Unique First Looks
Outsourced an illustration for a first look at player in uniform
Showed off Coach& #39;s crazy setup

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👀" title="Eyes" aria-label="Emoji: Eyes">

Cardinals: #8 in Interaction Rate on IG- Quick Hits3-second video showcasing player& #39;s skills and some humor 1-second loop with relatable caption for fans- Unique First LooksOutsourced an illustration for a first look at player in uniformShowed off Coach& #39;s crazy setup https://abs.twimg.com/emoji/v2/... draggable=

" title="Cardinals: #8 in Interaction Rate on IG- Quick Hits3-second video showcasing player& #39;s skills and some humor 1-second loop with relatable caption for fans- Unique First LooksOutsourced an illustration for a first look at player in uniformShowed off Coach& #39;s crazy setup https://abs.twimg.com/emoji/v2/... draggable="false" alt="👀" title="Eyes" aria-label="Emoji: Eyes">">

Shoutout to every NFL employee that worked tirelessly in a hectic, virtual setting to bring us great stuff.
Skol Vikes.

As I said, I think the entire NFL did a tremendous job.

I chose these 4 specifically as their content stood out in both the metrics + their unique approaches.

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