Basically, online grocers just weren’t ready for this.

“This level of online shopping was, at best, forecast to occur five years from now,” says David Bishop, a partner at grocery research consultancy @BrickMeetsClick. http://read.medium.com/mzxHcmF 
The issues start at the supermarkets themselves, which run deliveries from a retail mindset.

Most weren't designed for quick in-and-outs, their layouts set up to maximize spending.

This means that a worker must often trek through a grocery store designed to slow them down.
Adding to this problem are the supply chain issues, which have led to stock shortages of things like toilet paper and meat.

“The majority of the products that are available today were planned six to eight months ago,” said @ascm_org CEO Abe Eshkenazi. http://read.medium.com/mzxHcmF 
That’s where the stories about dairy farmers dumping milk, and $5 billion of fresh fruits and vegetables gone to rot come from.

“They’re in a position where they either can’t maintain the freshness or there’s no way to get it to market,” said Eshkenazi. http://read.medium.com/mzxHcmF 
Finally, there’s still the question of long-term adoption — will people still shop like this when the crisis abates?

And that question is holding businesses back from making big changes to the supply chain in order to fix some of these issues. http://read.medium.com/mzxHcmF 
“The current model is incredibly inefficient," says @farmsteadapp CEO @pradeep24. “Each grocery store can only do about 150–200 orders, max, per day. If you do the math, it’s about 7.5 million orders per day, for 128 million U.S. households.” http://read.medium.com/mzxHcmF 
Prior to Covid-19, many deliveries were boxed by regular grocery staff, with no special delivery training, says @BenjaminLorr, author of 'The Secret Life Of Groceries.'

“Stores cared about the customer experience and deliveries were less important.” http://read.medium.com/mzxHcmF 
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