So Cummings is focus-grouping the @piersmorgan interviews and the government are coming off well.

It's the sympathy vote, what is Piers doing to that poor little ... etc.

The curious thing isn't the results, it's the fact they're doing focus groups.

At a time of national crisis when their energies should be focused on supply chains, PPE, and testing, they're focused on how good they look in the polls.

Sod the fact we've gotten the highest death rate in Europe and people are still dying left, right and centre.

Sod the fact that the ruthless triage enforced by the NHS means our recovery rate for CV victims is worse than Iran's.

Sod the fact that testing looks like a lead zeppelin rising into the sky.

No.

The real problem, according to Cummings et al, is well this plays in the polls.