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1/ Alright, I literally get asked every day about Apple& #39;s upcoming attempts at fitness.
Some quick thoughts. https://twitter.com/JoshConstine/status/1237515431457353728">https://twitter.com/JoshConst...
Some quick thoughts. https://twitter.com/JoshConstine/status/1237515431457353728">https://twitter.com/JoshConst...
2/ Access to quality exercise content is good! But there are 500hrs of video added to YouTube every hour. Content is neither novel nor sufficient
Knowing _what_ to do is a start. But actually sticking with it is hard.
And that& #39;s really the most important part: sticking with it.
Knowing _what_ to do is a start. But actually sticking with it is hard.
And that& #39;s really the most important part: sticking with it.
3/ 
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚨" title="Police cars revolving light" aria-label="Emoji: Police cars revolving light"> 80% of Americans don& #39;t exercise enough or at all. But it& #39;s not because we& #39;re lazy.
Most of us pick up a new exercise routine every year. We spend $100B/yr trying. It& #39;s a story of optimism.
But any set routine is a fallacy in this day & age. People are busy/life is chaotic
Most of us pick up a new exercise routine every year. We spend $100B/yr trying. It& #39;s a story of optimism.
But any set routine is a fallacy in this day & age. People are busy/life is chaotic
80% of Americans don& #39;t exercise enough or at all. But it& #39;s not because we& #39;re lazy.Most of us pick up a new exercise routine every year. We spend $100B/yr trying. It& #39;s a story of optimism.But any set routine is a fallacy in this day & age. People are busy/life is chaotic" title="3/ https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚨" title="Police cars revolving light" aria-label="Emoji: Police cars revolving light"> 80% of Americans don& #39;t exercise enough or at all. But it& #39;s not because we& #39;re lazy.Most of us pick up a new exercise routine every year. We spend $100B/yr trying. It& #39;s a story of optimism.But any set routine is a fallacy in this day & age. People are busy/life is chaotic" class="img-responsive" style="max-width:100%;"/>
4/ We designed http://www.future.fit"> http://www.future.fit to help the busiest of people maintain healthy lives.
In doing so, we built the most operationally complex fitness service imaginable. It is the highest-touch version of coaching _ever_ implemented.
In doing so, we built the most operationally complex fitness service imaginable. It is the highest-touch version of coaching _ever_ implemented.
5/ Each customer is paired 1:1 with an elite coach, who:
https://abs.twimg.com/emoji/v2/... draggable="false" alt="âś…" title="White heavy check mark" aria-label="Emoji: White heavy check mark"> Designs a new bespoke training plan each week,
https://abs.twimg.com/emoji/v2/... draggable="false" alt="âś…" title="White heavy check mark" aria-label="Emoji: White heavy check mark"> Tracks progress via an Apple Watch,
https://abs.twimg.com/emoji/v2/... draggable="false" alt="âś…" title="White heavy check mark" aria-label="Emoji: White heavy check mark"> Holds them accountable, and
https://abs.twimg.com/emoji/v2/... draggable="false" alt="âś…" title="White heavy check mark" aria-label="Emoji: White heavy check mark"> Is in constant contact via text message. We aren& #39;t passively & #39;available& #39; but proactively involved
6/ Our clients trade 4 text messages with their coach EVERY SINGLE DAY.
The avg person talks to their doctor about their health ~1-3 times per year. They talk to their coach on @futurefitapp 1,500 times per year. We become your go-to partner for all things health.
NPS is 87https://abs.twimg.com/emoji/v2/... draggable="false" alt="đź‘€" title="Eyes" aria-label="Emoji: Eyes">
The avg person talks to their doctor about their health ~1-3 times per year. They talk to their coach on @futurefitapp 1,500 times per year. We become your go-to partner for all things health.
NPS is 87
" title="6/ Our clients trade 4 text messages with their coach EVERY SINGLE DAY.The avg person talks to their doctor about their health ~1-3 times per year. They talk to their coach on @futurefitapp 1,500 times per year. We become your go-to partner for all things health.NPS is 87 https://abs.twimg.com/emoji/v2/... draggable="false" alt="đź‘€" title="Eyes" aria-label="Emoji: Eyes">" class="img-responsive" style="max-width:100%;"/>
7/ It takes an unimaginable effort from Product, Eng, Ops & Coaching to make this scalable & delightful
No tech co wants to get in the mud to run a connected human-to-human service. No fitness co is capable of it
Our team came from Apple, Google Square, Opendoor, the NBA & NCAA
No tech co wants to get in the mud to run a connected human-to-human service. No fitness co is capable of it
Our team came from Apple, Google Square, Opendoor, the NBA & NCAA
