Your fight with ‘honesty and integrity’,staying focussed on real news,was witnessed by the entire country through your sickeningly disrespectful behaviour towards a fellow Indian from BHU,who was protesting peacefully.
And THAT is just one example of your ‘honesty and integrity’! https://twitter.com/rahulkanwal/status/1253372711536979968

Another example of ‘honesty and integrity’ proclaimed by Shri @rahulkanwal https://twitter.com/dimpleatra/status/1248327199494676481?s=21 https://twitter.com/dimpleatra/status/1248327199494676481

There are multiple stakeholders here -Advertisers and Viewers being two key external stakeholders.
This ultra niche segmentation is of pertinence to advertisers looking at targeting this specific segment and is perfectly fine.However, it should specify time slot and time spent. https://twitter.com/rahulkanwal/status/1253291847935352832

This is because if these numbers as shared by Shri @rahulkanwal are of a time slot that hardly finds any overall viewership,it might be of no value to the advertisers of premium products looking at targeting this niche.They might as well go for rodp on a more popular channel. :)

Advertisers would also appreciate the time spent comparison for the same segment with rivals.That is something that Shri @rahulkanwal has not shared. Also, I would like to highlight that SEC AB (U) in HSM during the current most popular slot might make more sense to advertisers.

Advertisers targeting the segment of @rahulkanwal Ji’s IT might want to evaluate Eng GEC or niche channels that’d give them equal if not better bang for the same advertising buck! If you are saving advertising spend by choosing IT, might as well spread it over a longer duration!

The above set of tweets were to show how the stats shared by @rahulkanwal Ji do not prove that the times have changed and the republic watches IT (full marks to the creative agency for effort!) as far as one set of external stakeholders advertisers are concerned!

To really claim that ‘times have changed and the republic watches IT (absolutely full marks to the creative agency for effort!), it is the second set of stakeholders, the viewers, who can prove the veracity of this claim. @rahulkanwal Ji knows that can’t be proven by BARC data.

I’d like to humbly submit that what should’ve been a part of Ad Sales catalog or presentation was made a part of SM advertising for the brand!
Am surprised that @rahulkanwal Ji’s Marketing team ignored that SM advertising is breaking out from BTL into ATL;the lapse was avoidable!