We ranked NFL Draft prospects by $$ earning potential on social media.

Here’s what we learned:

1️⃣ Winning helps... a lot:
23/32 prospects have played in the College Football Playoff.

@LSUfootball led all programs with 6 players repping.
2️⃣ Activity = audience

8 of the top 10 prospects posted at least once per week.

The top non-QBs — @youngchase907, @_CeeDeeThree, @jerryjeudy — posted almost 4x/week.
3️⃣ partner with your program.

A scroll through the most valuable prospects’ profiles shows a whole lot of content that is... not created by the athletes themselves.

The best CFB programs put production-quality content in their athletes’ hands.
4️⃣ it’s a cycle...
recruit 🔁 win 🔁 recruit 🔁 win

Top programs...
Get the best recruits...
Win the most games...
Develop the most valuable player brands...
Get the best recruits...
Win the most games...
Develop the most valuable player brands...
Get the best recruits...
Win.
5️⃣ NIL changes will make this the recruiting battle very real, very fast for every program in the country.
https://opendorse.com/blog/nil-draft-nfl-prospects-with-the-most-earning-potential-on-social-media/
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