We ranked NFL Draft prospects by $$ earning potential on social media.

Here’s what we learned:

https://abs.twimg.com/emoji/v2/... draggable="false" alt="1️⃣" title="Keycap digit one" aria-label="Emoji: Keycap digit one"> Winning helps... a lot:
23/32 prospects have played in the College Football Playoff.

@LSUfootball led all programs with 6 players repping.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="2️⃣" title="Keycap digit two" aria-label="Emoji: Keycap digit two"> Activity = audience

8 of the top 10 prospects posted at least once per week.

The top non-QBs — @youngchase907, @_CeeDeeThree, @jerryjeudy — posted almost 4x/week.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="3️⃣" title="Keycap digit three" aria-label="Emoji: Keycap digit three"> partner with your program.

A scroll through the most valuable prospects’ profiles shows a whole lot of content that is... not created by the athletes themselves.

The best CFB programs put production-quality content in their athletes’ hands.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="4️⃣" title="Keycap digit four" aria-label="Emoji: Keycap digit four"> it’s a cycle...
recruit https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔁" title="Clockwise rightwards and leftwards open circle arrows" aria-label="Emoji: Clockwise rightwards and leftwards open circle arrows"> win https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔁" title="Clockwise rightwards and leftwards open circle arrows" aria-label="Emoji: Clockwise rightwards and leftwards open circle arrows"> recruit https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔁" title="Clockwise rightwards and leftwards open circle arrows" aria-label="Emoji: Clockwise rightwards and leftwards open circle arrows"> win

Top programs...
Get the best recruits...
Win the most games...
Develop the most valuable player brands...
Get the best recruits...
Win the most games...
Develop the most valuable player brands...
Get the best recruits...
Win.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="5️⃣" title="Keycap digit five" aria-label="Emoji: Keycap digit five"> NIL changes will make this the recruiting battle very real, very fast for every program in the country.
https://opendorse.com/blog/nil-draft-nfl-prospects-with-the-most-earning-potential-on-social-media/">https://opendorse.com/blog/nil-...

https://opendorse.com/blog/nil-draft-nfl-prospects-with-the-most-earning-potential-on-social-media/">https://opendorse.com/blog/nil-...

when you find a spelling error in your 5-tweet thread.