Thread by @EU_IPO, Trade marks are one way in which businesses build their reputation in [...]

European Union Intellectual Property Office

EU_IPO

Trade marks are one way in which businesses build their reputation in the market. And they can contribute to a green future.

Some examples of trade marks behind innovations in this thread.

Seabin project: a floating rubbish bin that can be used in marinas to filter litter from the water.

Attached to a water pump that continuously sucks water into the container, it separates rubbish or liquids such as oil and detergent.
https://euipo.europa.eu/eSearch/#details/trademarks/W01403498

Bee wrap-bee hives for reusable, compostable, biodegrable food wraps.
https://euipo.europa.eu/eSearch/#basic/1+1+1+1/100+100+100+100/bee's%20wrap

Piñatex-converting pineapple waste into an animal-friendly alternative to leather
https://euipo.europa.eu/eSearch/#details/trademarks/015323991

EcoAlf -Clothes made of recycled plastic bottles
https://euipo.europa.eu/eSearch/#details/trademarks/011915998

Certification marks, a specific type of trade mark, can also help companies bolster their environmental credentials.

Rainforest Alliance: https://euipo.europa.eu/eSearch/#details/trademarks/008962391

MSC: https://euipo.europa.eu/eSearch/#details/trademarks/018032783

Fair Trade: https://euipo.europa.eu/eSearch/#details/trademarks/018039409

FSC: https://euipo.europa.eu/eSearch/#details/trademarks/018148189

Can you think of any more examples? Let us know by commenting in this thread.

26 April: #WorldIPDay

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