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Most influencers have been working even harder during the pandemic. “In a time when everything is shutting down and businesses are closing, the general populace is turning more to entertainment and media." https://www.nytimes.com/2020/04/23/style/creator-coach-influencers-coronavirus.html
“Creators don’t separate from their work because they are their work. We go home and turn our computers off; they are their own brand. They are their own IP. They’re never off, which leads to fatigue and a whole bunch of things that are not helpful to the creative process.”
Fans expect a level of responsiveness and intimacy from influencers that most celebrities don’t offer. Consequently, many have been inundated with messages asking for help or advice on how to handle the current moment. https://www.nytimes.com/2020/04/23/style/creator-coach-influencers-coronavirus.html
Add in “uncertainty about money, uncertainty about who you can trust, uncertainty about staying relevant” you can see why so many influencers have turned to @TheCreatorCoach for help navigating these difficult times https://www.nytimes.com/2020/04/23/style/creator-coach-influencers-coronavirus.html
