1/ Wow this blew up overnight, seems like I touched a nerve - so let me follow up.

2/ I get that it's easiest to reach out to the nearest or most responsive schools and do outreach there, or to hold a voluntary event on campus and not advertise it outside of your college's sphere of influence.

3/ Those affluent K-12 school leaders are enthusiastic about participating in outreach, their students are 'well-behaved' and 'easy' to teach. But by only reaching out to the students who fully know what a career in science looks like, you're having a minimal impact.

4/ You make yourself feel good for doing outreach, put it on an NSF broader impacts section, and call it a day. We're all busy, and the prospect of taking more time and effort to arrange outreach that will reach underrepresented communities might feel daunting.

5/ Maybe their school leaders are overwhelmed and don't respond to emails quickly, or their parents can't afford time off or transit on a Saturday to take them to your voluntary event.

6/ If you're white and fortunate enough to grow up economically privledged (as most of the academy is) you might not want to face that you may struggle to connect with students who don't look or sound like you.

7/ But good outreach means facing those hard questions, working to make your efforts accessible, and working on yourself to teach in a way that reaches these communities. It means caring about making an impact, not a line item in a grant.

8/ Be persistent with school leaders, think about transportation and childcare and affordability in your events, listen to expert voices in how to teach marginalized folks, do the hard outreach. So many more amazing science communicators are doing this already than I can tag.

9/ @skypeascientist works diligently to reach rural communities who might not be able to speak to a scientist otherwise, @eyh_chicago has explicitly faced the long and ugly history of racism and redlining in our city head-on to reach the kids others try to ignore.

10/ A little more effort goes SO much further, and ends up feeling way more rewarding.

Issuing a fast tweeting correction - meant to tag @SkypeScientist and fearless leader @SarahMackAttack for all their excellent work