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#SearchIntent is so important to ensure that you’re targeting the right keywords.
That’s why today’s #ThreadThursday, we’re going to look at the 3 biggest types of search intent you need to know.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Down pointing backhand index" aria-label="Emoji: Down pointing backhand index"> 1/13
That’s why today’s #ThreadThursday, we’re going to look at the 3 biggest types of search intent you need to know.
1/13" title=" #SearchIntent is so important to ensure that you’re targeting the right keywords. That’s why today’s #ThreadThursday, we’re going to look at the 3 biggest types of search intent you need to know. https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Down pointing backhand index" aria-label="Emoji: Down pointing backhand index"> 1/13" class="img-responsive" style="max-width:100%;"/>
These are the types of search intent:
https://abs.twimg.com/emoji/v2/... draggable="false" alt="ℹ️" title="Information source" aria-label="Emoji: Information source">Informational
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🗺️" title="World map" aria-label="Emoji: World map">Navigational
https://abs.twimg.com/emoji/v2/... draggable="false" alt="💳" title="Credit card" aria-label="Emoji: Credit card">Transactional
Now let’s go into what each of them mean and how to use them for your #SEO or #PPC campaigns. 2/13
Now let’s go into what each of them mean and how to use them for your #SEO or #PPC campaigns. 2/13
Yes! You also have Branded keywords, which include a brand name. E.g. “Nike Size 5 trainers”.
The advice for building #brandcampaigns is slightly different, so we’ll focus on the other 3 today. 3/13
First: Informational. https://abs.twimg.com/emoji/v2/... draggable="false" alt="ℹ️" title="Information source" aria-label="Emoji: Information source">
These searches are made from people looking for information on certain subjects or ways to solve problems. They’re usually question based and don’t have any technical language involved. 4/13
These searches are made from people looking for information on certain subjects or ways to solve problems. They’re usually question based and don’t have any technical language involved. 4/13
E.g:
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✴️" title="Eight pointed star" aria-label="Emoji: Eight pointed star">“Best way to paint a fence”
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✴️" title="Eight pointed star" aria-label="Emoji: Eight pointed star">“What do cats eat?”
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✴️" title="Eight pointed star" aria-label="Emoji: Eight pointed star">“Do you need planning permission for a loft extension?”
5/13
5/13
People who search using informational keywords aren’t ready to buy. They’re at the top of your funnel – so you need to be sending them pages that answer their question and gently tell what products they need. This isn’t the time for a hard sell.
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6/13
Second: Navigational https://abs.twimg.com/emoji/v2/... draggable="false" alt="🗺️" title="World map" aria-label="Emoji: World map">
These terms are often for people searching for a physical location of a business. Alternatively, these search terms can be used to find a particular page on someone’s website.
7/13
These terms are often for people searching for a physical location of a business. Alternatively, these search terms can be used to find a particular page on someone’s website.
7/13
E.g:
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✴️" title="Eight pointed star" aria-label="Emoji: Eight pointed star">“Coffee shops near me”
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✴️" title="Eight pointed star" aria-label="Emoji: Eight pointed star">“Jewellers In Derby”
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✴️" title="Eight pointed star" aria-label="Emoji: Eight pointed star">“Get in touch with O2”
8/13
8/13
Most of these terms are at the bottom end of the funnel. You don’t have to go for the soft sell here – tell them exactly where you are and try and get them through the door.
These keywords are great paired with #localSEO campaigns and SERP features. 9/13
These keywords are great paired with #localSEO campaigns and SERP features. 9/13
Third: Transactional https://abs.twimg.com/emoji/v2/... draggable="false" alt="💳" title="Credit card" aria-label="Emoji: Credit card">
These are keywords that customers search for when they’re ready to buy. They’re usually specific and include technical language related to the product to find an exact match.
10/13
These are keywords that customers search for when they’re ready to buy. They’re usually specific and include technical language related to the product to find an exact match.
10/13
E.g:
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✴️" title="Eight pointed star" aria-label="Emoji: Eight pointed star">“Harvest brown 5l fence paint”
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✴️" title="Eight pointed star" aria-label="Emoji: Eight pointed star">“Size 9 men’s Oxford shoes”
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✴️" title="Eight pointed star" aria-label="Emoji: Eight pointed star">“12 inches flat elastic cord”
11/13
11/13
These will be the most competed for keywords, which means you’ll be spending a lot more money and resources ranking for them. If you want more exposure for less money, you’re better off targeting informational keywords.
12/13
12/13
Knowing what your customers want when they search will up your rankings and #CTR, giving you a better #ROI.
Any other tips/comments? Leave them in this thread!https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Down pointing backhand index" aria-label="Emoji: Down pointing backhand index"> 13/13
Any other tips/comments? Leave them in this thread!
