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[a small thread, promise]
Thinking about content strategy in the midst of a pandemic is tricky.
I didn't want to be just another brand pushing out remote work tips or helpful-ish anecdotes about what *may* happen.
Because... we don't know. We've never seen this before.
1/4
Thinking about content strategy in the midst of a pandemic is tricky.
I didn't want to be just another brand pushing out remote work tips or helpful-ish anecdotes about what *may* happen.
Because... we don't know. We've never seen this before.
1/4
So we went with a data-driven approach. HOW were brands shifting SMS strategies in light of all of this? How did customers respond?
The answers were pretty neat & speak to a larger push towards more community-building and conversational messaging.
2/4
The answers were pretty neat & speak to a larger push towards more community-building and conversational messaging.
2/4
What was the top-used emoji in March? 
How many messages sent on Postscript were COVID-related? 26%.
Some of the top words? âQuarantineâ, âstay safeâ, âduring these timesâ, âsanitizerâ.
Plus real-time examples of the top-performing messages on the platform last month.
3/4
How many messages sent on Postscript were COVID-related? 26%.
Some of the top words? âQuarantineâ, âstay safeâ, âduring these timesâ, âsanitizerâ.
Plus real-time examples of the top-performing messages on the platform last month.
3/4
Plus⊠youâll hear from some really neat brands like @SimonHuck, @oarsandalps, and @summersalt.
Here you go: https://www.postscript.io/blog/covid-19-sms-marketing/
Here you go: https://www.postscript.io/blog/covid-19-sms-marketing/
