[a small thread, promise]

Thinking about content strategy in the midst of a pandemic is tricky.

I didn't want to be just another brand pushing out remote work tips or helpful-ish anecdotes about what *may* happen.

Because... we don't know. We've never seen this before.

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So we went with a data-driven approach. HOW were brands shifting SMS strategies in light of all of this? How did customers respond?

The answers were pretty neat & speak to a larger push towards more community-building and conversational messaging.

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What was the top-used emoji in March?

How many messages sent on Postscript were COVID-related? 26%.

Some of the top words? ‘Quarantine’, ‘stay safe’, ‘during these times’, ‘sanitizer’.

Plus real-time examples of the top-performing messages on the platform last month.

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Plus… you’ll hear from some really neat brands like @SimonHuck, @oarsandalps, and @summersalt.

Here you go: https://www.postscript.io/blog/covid-19-sms-marketing/