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THREAD: Are you on TikTok? Yes / No? Is your brand on TikTok? No?? I’m obsessed and I know a lot of others are too, so wanted to share some interesting stats from a variety of sources, as I think a lot of brands are potentially missing out.
Firstly, look at the Google Trends data on searches for TikTok over the last 90 days (I& #39;ve highlighted when lockdown started) - there& #39;s a massive audience on this channel right now, but as an avid user, I& #39;m not seeing many brands take advantage
This graph is compared to Instagram, and considering how many people I& #39;ve seen talk about going & #39;live& #39; during lockdown, I think brands need to be thinking about TikTok too
I joined TikTok in Jan, one of my videos went viral and now has over 1million views. My next highest views are about 1000, but I have over 2000 followers (of which I maybe know about 5!) - I try and post every day. This is the most followers I have on any social platform.
I found this tweet inspiring when I first joined - I love the platform, but I want to be able to help brands understand how it can work for them, so this is an amazing case study - ~$50k in sales from a ~£2k investment, wild! @AugustNoble https://twitter.com/AugustNoble/status/1222974669084430336">https://twitter.com/AugustNob...
This tweet from @Eggroll is also incredible, second biggest revenue driver from $0 of ad spend?? WHAT?
Later in the thread he mentions the brand is Doe Lashes - so quite a small, low-cost product to gift but 90% of those gifted, posted about it! https://twitter.com/EggrolI/status/1242906522679529475">https://twitter.com/EggrolI/s...
Later in the thread he mentions the brand is Doe Lashes - so quite a small, low-cost product to gift but 90% of those gifted, posted about it! https://twitter.com/EggrolI/status/1242906522679529475">https://twitter.com/EggrolI/s...
If you& #39;re already gifting products to influencers, TikTok is a no brainer, you just need to be able to find the influencers, understand the platform and then measure the effectiveness, but those things are all possible.
This is a nice case study too - @LEVIS doubled product views by running a campaign with influencers where the videos then appeared as in-app ads. TikTok has recently added a Shop Now feature too - this is early stages but makes everything more trackable! https://techcrunch.com/2020/04/20/levis-partnered-with-tiktok-on-social-commerce-and-doubled-its-product-views/">https://techcrunch.com/2020/04/2...
But, what about creating your own content for TikTok? There are some brands doing this so well right now - you have to make sure it& #39;s the right channel for your product and your target audience, but if you think it could be, TikTok videos don& #39;t need tons of investment.
The platform favours content that taps into existing trends in the app (we all saw the Blinding Lights dance?), uses in-app sounds and looks like a natural piece of content
This isn& #39;t about investing ££ in video - Lush have shop pages that appear like they are run by the staff!
This isn& #39;t about investing ££ in video - Lush have shop pages that appear like they are run by the staff!
Final thoughts - if your target audience is 18-30 yrs, you need to be considering TikTok as a viable platform to reach them. I think more and more people outside of this demographic are joining, but whether they will be long-term users or lockdown users remains to be seen
I& #39;d LOVE the opportunity to talk to marketers who are already using TikTok for their brand / their clients - how are you finding it? Is it worth the investment?
If you got to the end of this - thanks for reading!
If you got to the end of this - thanks for reading!
Will continue to add any news articles and resources I spot to this thread!
This is a handy development if you’re using #TikTok as part of a brand’s social media strategy! https://twitter.com/socialmedia2day/status/1253462436998459394">https://twitter.com/socialmed...
This is a handy development if you’re using #TikTok as part of a brand’s social media strategy! https://twitter.com/socialmedia2day/status/1253462436998459394">https://twitter.com/socialmed...
