1/6 Absolutely fascinating thoughts by @ReamBraden on the direction of #VoiceFirst. Is Voice an interface or a platform? IMO it& #39;s interface now, platform later...
@kanesimms @Oaktree_Dave @bmetrock @karol_stryja @carlosdajackal @HearableGuru https://twitter.com/ReamBraden/status/1252604888644714498">https://twitter.com/ReamBrade...

2/6 Today& #39;s #VoiceFirst isn& #39;t remotely conversational. As Braden says, Voice is most useful for repetitive tasks where you know exactly what you want to do. A platform cannot be built on that value prop. For now Voice is just convenient interface, particularly on input side...

3/6 Therefore it& #39;s premature to speak of Voice "killer apps." But what happens when #VoiceFirst becomes more #AI conversational? Then the possibility to create a killer app emerges. One reason I am bullish on #hearables...

4/6 Is that when on-the-go, the context of a #VoiceFirst conversation means a lot. When wearing my #hearables, where am I? What time is it? What am I doing? Lots of opportunity for a Voice app to unlock value by inferring the context of a request or conversation...

5/6 And as Braden points out, multimodal #VoiceFirst will unlock additional value. Ultimately a killer app will be adaptive to screen on or off, presenting a different response in each case. Wouldn& #39;t be a proper Andy post w/o an example...

6/6 In the end multimodal + conversational #AI #VoiceFirst will become the platform by which killer apps are launched. I also predict those apps will first come to mobile / #hearables rather than fixed smart speakers.