Hello MBB! Time for #Monbebe101, how to support @OfficialMonstaX !

MEDIA ENGAGEMENT THREAD.

So! By now we're all familiar with brand ranking in SK, & how interacting with Naver & Daum articles increases it!

INTERACTION is what raises that rank, & it works the same in the West!

As you all have seen, with #AllAboutLuv & it's promotions, including the new YCHMH MV & the major radio play the song is getting, #MONSTAX has been all over the media.

And all this Western attention is doing amazing things for them in SK!

To keep MX in the media... we ENGAGE!

So what counts as engagement for media? A RT? A reply on a TWT? A like? Not so much.

Think of it like seeing a Tweet for a link for a YouTube video. Does just retweeting the link give the video a view? Nope, you have to actually watch the video. This is eyes vs. interest.

If your eyes see it, but you're not interested enough to engage beyond a RT, then that tells analytics it's just not that big of a deal. We want MX to get attention. How? Using TWT as an example, if we want something to get attention, we trend it. How do we trend it? INTERACTION!

Just liking a bunch of Tweet's isn't going to trend it. You have to engage with the tag - tweet, reply to tweets with the hashtag, etc.

To let media know we are interested in Monsta X, we have to interact with what's published. Like, comment, share, click & stay 30 sec's, etc!

Doing all of this will get MX "trending" in media analytics. This translates into more press, more exposure, a larger audience internationally... and all of that will go straight to international AND SK awards!

Remember how our boys won World Artist? International media is IT!

Now, let's talk about one more VERY important interaction: YOUTUBE!

We all know streaming = sales, popularity data, etc. But there's so much more we can do beyond just streaming to help our boys get exposure. How, you may ask?

Answer: interact & get them "trending!"

By trending, I mean making MX look interesting enough that they get pushed up higher into the "suggested vids" algorithm. Sow what do we do?

Interact!

Watch, like, & comment on a lot of Official MX content to show interest in MX! And if people even engage in ads? THAT'S MONEY!

Anything that makes YT money is going to get more of a leg up in the system. If something gains a lot of interaction, YT will say, "Oh, this is popular, we should give it more exposure so more people will see ads!"

By interacting with videos, we get MX more exposure to locals!

So let's FLEX Monbebe! Remember, especially with All About Luv, this is absolutely a marathon, not a sprint! We're already seeing locals using the song in their videos and TikTok's, and that's largely due to... RADIO PLAY! Locals are powerful, let's show them Monsta X!

Summary!

1. Interacting with articles creates popularity data that media analytics use to determine eligibility for awards!

2. Interacting with YouTube videos of recent interviews and MV's, especially YCHMH, creates data that will land MX in more "suggested vids" for users.

More info will come about the best way to stream for the comeback and get not only views, but EXPOSURE, flying high!

So let's INTERACT! CLICK THAT ARTICLE! LIKE THAT INTERVIEW! COMMENT ON THAT VIDEO!

Ready? ENGAGE!