Rihanna tbh. Beyoncé is an icon but I don’t think she influences people’s day to day lives like that but Rihanna?

There’re people who have the same tattoos as her, the same hair as her, buy her makeup, buy her clothes, buy her lingerie. Rihanna has far more influence. https://twitter.com/renestyles_/status/1252643225514450944

You can buy into Rihanna almost like a lifestyle brand but Beyoncé, as iconic as she is, she has been elevated to a point where she’s barely even relatable to the every day person so I think she loses some influence there. Plus the woman can’t dress

When this album dropped Rihanna signlehandedly increased sales of red hair dye across the globe.

EVERYONE and I mean, EVERYONE and their dog wanted a red head top.

How many of you even knew wtf a sternum tattoo was until queen Riri revolutionised all your lives with this iconic tatt?

When Rihanna went and shaved half her head what did you all go and do?

That’s right, you all went and shaved your heads.