The most important word in marketing and advertising is FREE. No matter what you sell. No matter which market you operate in. No matter the class of your target market. You should be using the word FREE.

#thread

Free sample.

Free test drive.

Free report.

Free ebook.

Free servicing.

Free consulting.

Free. Free. Free. It works all the time if you know how to use it. Why are you not using it in your business?

Before you come up with any marketing campaign, you need to come up with a free offer. Free offer not because you are feeling generous but because you want to use it as a magnet to attract potential customers and also to have their contacts so you can follow up on them in future.

Why do you think a car dealer is offering you a FREE test drive? Why do you think that website is asking you to download that FREE ebook? Why do you think that optician is offering you FREE eye check up? Number one, people respond faster to ads that has the word FREE and two...

they will have your details (email, number etc) and they will follow up on you and you will likely become their customer in future. So take a look at your business. In what way can you offer free. If you are an online business, you can always find something to offer for free...

in exchange for people’s email addresses. One of the techniques I use in selling my book, Small Business Big Money is by giving away two chapters of the book for FREE. Because I know the book is fantastic, I knew that once people read the first two chapters, they will want more.

A lot of people that bought the book have confessed that they bought it because they liked the free version they read. The free technique works. I’ve used it. You should too.

Again...

Free sample.

Free test drive.

Free report.

Free ebook.

Free servicing.

Free consulting.

I'm sure you can come up with something that will suit your business.