Thread by @Ramhadji, Gather Around Afrika Let's learn about Content Marketing.*Create Content Your Audience Will [...]

Gather Around Afrika

Let& #39;s learn about Content Marketing.

*Create Content Your Audience Will Want to Share

*Brand Building

I’ll Answer:
Why is it important to create content my audience will share?

How can I create content that my audience will share on social media and messaging services?

How can I plan my content strategy to promote sharing?

On social media and online, audiences are presented with an unimaginable amount of different choices.

From who to follow, to what to post, to what to like, to what to share, users have a lot of decisions to make. As a business trying to connect with customers online, it can be easy to get lost in the mix.

So, let’s start by putting yourself in your audience’s shoes.

Imagine you are scrolling through your social media.
Okay?

Which one of these would you rather follow ?

Which post would you be willing to like ?

What Post would you be more likely to share?

Should I tell you more?

While paid digital marketing can be useful in promoting your business, people trust their friends, family, community, and other humans more than ads.

To get more of that human touch, you might consider going beyond paid ads and creating a strategy that inspires users to share the content your business creates with friends and followers on social media or messaging services.

After all, if users are sharing content your business creates, they’re also sharing your business name and helping more people hear about your business while giving it their personal stamp of approval, like introducing you as a friend.

LISTEN UP
Sharing on social media and messaging is just a modern version of traditional word of mouth marketing.

You might sometimes hear this strategy referred to as the organic reach of your digital marketing.

There are 3 keys to making your business one that people tell their friends about on social media and messaging.

First, you’ll want to establish a strong brand identity. From the colors you use, to your tone of voice and personality, this identity should come through no matter where a person sees, hears, or experiences your business.

Second, make sure you are producing content that your target audience can (and will want to) share with their friends. How exactly do you figure out what your audience wants to share with friends? We’ll get into that in just a bit.

Third, once you know what content you are creating, you should set up a strategy for producing and distributing this content.

Start by looking into what social networks and messaging services your target audience spends time on and uses to communicate.

What content does your audience share with friends on these platforms? Resources such as
1. SproutSocial,
2. Hootsuite, and
3. SocialMention

can help you research and learn.
Don& #39;t mind the image

Ask yourself, what is your brand’s personality? Is it charming? Honest? Young and hip? Professional? Intelligent? Then think about what kind of relationship you want to have with your audience.

Maybe your brand is a casual friend, or it might be a credible, authoritative source your audience looks to for guidance. Use this identity to dictate the tone and language you use to speak to your customers in your marketing.

cc. @aaron_wekhola

Consider using any combination of surveys, focus groups, and interviews with individuals to determine if you are on the right path. Tools like
1. Qualtrics,
2. SurveyMonkey, and
3. Google

Consumer Surveys can help.

RIP. Champ.

REMEMBER
Just like you probably wouldn’t jump into a conversation at a party without knowing what everyone’s talking about, make sure you do research and join in when you have something of value to say and know what you are talking about.

Ok?

Next, start planning your content strategy to promote sharing. Content you produce should be based around utility, entertainment, or identity.

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