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Advertising thread:
There& #39;s been a lot of criticism of COVID-19 ads over the past few weeks. Sure, warranted...mostly.
But I& #39;ve worked on a bunch for a few brands (not telling), and can tell you, they& #39;re pretty tricky briefs to get right.
There& #39;s been a lot of criticism of COVID-19 ads over the past few weeks. Sure, warranted...mostly.
But I& #39;ve worked on a bunch for a few brands (not telling), and can tell you, they& #39;re pretty tricky briefs to get right.
Also, I haven& #39;t seen many ads where the brand or the people who made them didn& #39;t come with good intentions.
What I& #39;m saying, awkwardly, is let people take risks. Let people fail. They& #39;re doing their best.
Besides, fear of failure cripples good comms at the best of times.
What I& #39;m saying, awkwardly, is let people take risks. Let people fail. They& #39;re doing their best.
Besides, fear of failure cripples good comms at the best of times.
One more thing. I didn& #39;t see the clip of all the COVID19 ads around the world saying the same phrases, using same shots as an indictment on advertising...
I saw it as a demo of why montages are tired and that you should think of 10 more techniques before you resort to them.
It& #39;s why my first and best CD banned all montages. Pitch one to him and you were roasted.
It& #39;s why my first and best CD banned all montages. Pitch one to him and you were roasted.
Thanks for coming to my pandemic episode of the Gruen show. Now, I gotta go back to writing ads. Byeeeee!
