[NEWS] ATINY! This article highlights so many amazing points on "HOW ATEEZ BECAME UNSTOPPABLE." We all know our boys transcend the norm in countless ways, and reading this made me so incredibly proud Highlights below! @ATEEZofficial #ATEEZ #에이티즈 http://www.mtv.com/news/3163884/ateez-became-unstoppable-interview/?fbclid=IwAR2YGdogQC5cG5JnlwmVxH2Zp7OGQ9epeiWP2Qq25OaxWE_m-2GePtVjYpc

"Ateez are undoubtedly talented, but the core of their ethos and key to their success is consistency — a harmony across their music, styling, performance, and dedication to their diverse global fanbase."

"Their music, spread out over the five-part Treasure album series from October 2019 to January 2020, is remarkably uniform in its messaging: of the group’s 30 Korean songs...20 mention the sea or sailing, 27 allude to going on a journey, and at least 29 mention togetherness."

"Edenary [ATEEZ's collective of producers] determine the direction of the group’s sound and message. They tend to produce albums far in advance in addition to overseeing the group’s live visuals, all of which allows them to maintain Ateez’s unique musical identity."

"Edenary...produce Ateez’s music, not just compose it, [and] can '[set] the foundation for a group’s entire creative concept.' They work with B.B Trippin', marketing, and visuals to 'bring that vision into focus.' Collaboration is the best way to create something great."

"'When a company like SM or Cube decides to produce an idol group, they usually build a pool of a hundred songs from different composers or hold a song camp,' inviting composers to meet and collaborate with each other over the course of a few days."

"'For Ateez, Edenary has been there from the beginning, working on the creation of the group with other teams. It's very rare for this to happen, for producers to work like we do in Korea. That has allowed us to make powerful music with a clear identity.'"

"[In] 'Pick It Up,' it’s clear that Ateez have something most young groups do not: a sense of humor. In an industry where rookie groups often appear nervous onstage, Ateez’s facial expressions - like Wooyoung’s 'Pirate King' smirk - make them seem experienced beyond their years."

"B.B Trippin’ focus on creating choreography with both 'distinctive and broad traits,' with the goal of placing the group both within K-pop and just outside of it. In other words, Ateez’s uniqueness is their superpower."

“Instead of putting emphasis on perfectly synchronized choreography, they focus on harmonizing with each other. Their strength is showing the dynamics of the group while celebrating each individual member's style and talent at the same time.”

"Ateez have become known for their explosive performances, but their commitment often verges on back-breaking. At least three members have suffered injuries in the past year, and three have suffered from conjunctivitis, but the group performs regardless."

"Ateez were one of the first K-pop groups to actively cater to international audiences by subtitling their digital content in English, and that extra effort has cracked the global market wide open for them."

"Their commitment to promotions in the U.S. has been especially exhaustive. In addition to their sold-out tour in March, the group returned three other times last year [for KCON NY and LA and three fansigns]."

"They dedicated their song “Star 1117” to ATINY in celebration of the date that they officially announced the fandom’s name, often name drop ATINY in interviews, and have been known to write messages to fans in support of their mental health."

"[To stay connected during the COVID-19 crisis,] they've released a reality show Hello82, uploaded YouTube vlogs, expressed their stuck-at-home boredom on TikTok, and created the hashtag #StayWithATEEZ to encourage ATINY to cover “Answer” while practicing safe social distancing."

"As a special gift to fans, they performed their pre-debut song 'From;' the colorful live stage incorporated choreography from previous singles and evoked the endearing spirit of the group’s first moniker KQ Fellaz. It ended with personalized messages from each member."

"For Eden, Ateez’s success is grounded in this unwavering connection to their fans, not their music or concept. 'I have no idea how long this K-pop phenomenon will last, but Ateez will share their story, music, and performance with any fan, regardless of where they are from.'"

"'The key to K-pop’s success is the culture of fandom, which I love. Anyone that likes Ateez can be part of that community, can be ATINY. We want to produce a musician that treats all fans equally — that is our ultimate goal.'”

END THREAD. Whew that was a lot but really there is never enough praise for them! STAN TALENT STAN ATEEZ @ATEEZofficial #ATEEZ #에이티즈