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1/ Virtual Meetings with Potential Customers - How To Keep Their Attention
After participating in dozens of meetings as part of our virtual FinTech Innovation Lab, here are a list of best practices we developed for our 2020 class.
After participating in dozens of meetings as part of our virtual FinTech Innovation Lab, here are a list of best practices we developed for our 2020 class.
2/ The best meeting is a discussion, not a presentation.
The more you talk, the less your potential customer is listening. Most people listen without multi-tasking 30–40% of the time. Engaging your audience in conversation drives that number higher and demands their attention.
The more you talk, the less your potential customer is listening. Most people listen without multi-tasking 30–40% of the time. Engaging your audience in conversation drives that number higher and demands their attention.
3/ No more than a 5-slide presentation.
When the PowerPoint is up, everyone but the speaker has the option to wander off into a half-listening state. By slide 6, your listeners are likely multi-tasking and no longer focused. You can always send longer deck before or as follow-up.
When the PowerPoint is up, everyone but the speaker has the option to wander off into a half-listening state. By slide 6, your listeners are likely multi-tasking and no longer focused. You can always send longer deck before or as follow-up.
4/ Pull down the slides during any discussion.
If a question is asked during your presentation, don’t miss the opportunity to fully engage! A question while you’re presenting is not an interruption, but rather a signal of interest. Use questions as a springboard to a discussion.
If a question is asked during your presentation, don’t miss the opportunity to fully engage! A question while you’re presenting is not an interruption, but rather a signal of interest. Use questions as a springboard to a discussion.
5/ Never ask, “Does anyone have a question?”
People that are not paying attention will never have questions. Instead, prepare a list of thoughtful questions that you can direct to specific people on a call. Ask questions designed to elicit a qualitative response.
People that are not paying attention will never have questions. Instead, prepare a list of thoughtful questions that you can direct to specific people on a call. Ask questions designed to elicit a qualitative response.
6/ Don’t feel the need to fill the silence.
Sometimes a delay occurs because someone is not aware they’re muted or is trying to find the unmute button. Also, since you ultimately want a dialogue, let the others fill the silence.
Sometimes a delay occurs because someone is not aware they’re muted or is trying to find the unmute button. Also, since you ultimately want a dialogue, let the others fill the silence.
7/ Keep calls 45-minutes or less.
Video conferences are surprisingly tiring. Virtual meetings require a higher level of concentration than in-person ones, so be concise and get to the point faster. Your potential customers will appreciate it.
Video conferences are surprisingly tiring. Virtual meetings require a higher level of concentration than in-person ones, so be concise and get to the point faster. Your potential customers will appreciate it.
8/ Always have a wing person.
A second person from your team should always be on the call to deal with technical issues, take notes for that important follow up email, watch for people talking with their mute buttons on and other non-verbal clues.
A second person from your team should always be on the call to deal with technical issues, take notes for that important follow up email, watch for people talking with their mute buttons on and other non-verbal clues.
9/ To get creative, try using your company name or logo as a custom backdrop!
Thanks to all of the @FinTechLab partners for their time. And shout out to Maria Gotsch for beautifully distilling the insights @Partnership4NYC
Full post can be found here https://medium.com/partnership-for-new-york-city/virtual-meetings-with-potential-customers-how-to-keep-their-attention-31536f94bef7
Thanks to all of the @FinTechLab partners for their time. And shout out to Maria Gotsch for beautifully distilling the insights @Partnership4NYC
Full post can be found here https://medium.com/partnership-for-new-york-city/virtual-meetings-with-potential-customers-how-to-keep-their-attention-31536f94bef7
