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MAR 2020 US NPD THREAD - Nintendo Switch sets a new March hardware sales record, while Animal Crossing: New Horizons is one of Nintendo's fastest selling games in history. Here are all the U.S. Video Game market highlights from The NPD Group!
US NPD VG - March 2020 tracked spending across Video Game Hardware, Software, Accessories and Game Cards totaled $1.6 billion, gaining 35 percent when compared to a year ago. This is the highest reported spend for a March month since the $1.8 billion achieved in March 2008.
US NPD VG - Year-to-date 2020 tracked spending across Video Game Hardware, Software, Accessories and Game Cards totaled $3.0 billion, declining 4 percent when compared to a year ago.
US NPD SW - Dollar sales of tracked Video Game Software grew 34% in March compared to a YA, to $739m. March tracked software spending reached its highest total for a March month since 2011 ($787m). Total first quarter tracked software spending fell 8 percent, to $1.4B.
US NPD SW - Mar 2020 Top 20 Sellers - Animal Crossing: New Horizons debuts as the best-selling game of March.
US NPD SW - YTD 2020 Top 20 Sellers - Call of Duty: Modern Warfare becomes the best-selling game of the year, while Animal Crossing: New Horizons enters the chart at #2.
US NPD SW - 12 Months End Feb 2020 Top 10 Sellers - Call of Duty: Modern Warfare remains #1.
US NPD SW - Nine of the top ten best-selling games of March 2020 generated higher dollar sales than similarly ranked titles a year ago.
US NPD SW - Animal Crossing: New Horizons was the best-selling game of March 2020, despite the lack of digital tracking for Nintendo published software. Animal Crossing: New Horizons instantly becomes the 2nd best-selling game of 2020.
US NPD SW - Animal Crossing: New Horizons achieved the 3rd highest launch month physical dollar and unit sales of any Nintendo published game in tracked history. Only Super Smash Bros. Ultimate (Dec 2018) and Super Smash Bros. Brawl (Mar 2008) sold more in the launch month.
US NPD SW - Launch month dollar sales of Animal Crossing: New Horizons have exceeded the lifetime sales of all other Animal Crossing franchise games, making Animal Crossing: New Horizons the best-selling game in franchise history.
US NPD SW - MLB The Show 20 was the 3rd best-selling game of March 2020, and instantly becomes the 5th best-selling game of 2020. MLB The Show 20 is the fastest selling game in MLB The Show franchise history, with launch month sales exceeding those of MLB The Show 19.
US NPD SW - Call of Duty: Modern Warfare was the #2 best-selling game of March 2020 and is now the best-selling game of 2020 year-to-date. March sales of Call of Duty franchise titles reached a new all-time high for a March month, exceeding the previous peak set in March 2010.
US NPD SW - Mar '20 Nintendo Switch Top 10 Best-Sellers
US NPD SW - Mar '20 PlayStation 4 Top 10 Best-Sellers
US NPD SW - Mar '20 Xbox One Top 10 Best-Sellers
US NPD HW - Hardware spending in March 2020 grew 63% when compared to a year ago, to $461m. Nintendo Switch hardware sales more than doubled when compared to a year ago, while PlayStation 4 and Xbox One each grew by more than 25 percent.
US NPD HW - Nintendo Switch set a new all-time record for hardware unit sales in a March month, besting the previous high set by Nintendo Switch in its March 2017 launch month.
US NPD HW - Nintendo Switch generated the highest first quarter unit sales for any hardware platform since the Nintendo DS in the first quarter of 2010.
US NPD ACC & GC - Total March 2020 spending on Accessories and Game Cards reached $397 million, increasing 12 percent when compared to a year ago. Year-to-date spending has declined 3 percent, to $905 million.
US NPD ACC & GC - March Accessories spending reached a record high for a March month. The previous high was set in March 2008.
US NPD ACC & GC - Gamepad spending reached a new all-time high for a March month. The Nintendo Swtich Pro Controller was the best-selling individual Gamepad of March, while PlayStation 4 generated an all-time single platform high in Gamepad spending in a March month.
US NPD ACC & GC - Headset/Headphone spending also achieved a new record high for a March month. The Xbox One Ear Force Stealth 600 Wireless Headset from Turtle Beach was the best-selling Headset/Headphone in both the month and the first quarter.
