The executive summary should briefly explain each of the below

1. An overview of your business idea
(1-2 sentences)

2. A description of your product and/or service.
What problems are you solving for your target customers?

3. Your goals for the business: Where do you expect the business to be in 1 year, 3yrs, 5yrs? ("all things being equal")

4. Your proposed target market: Who are your ideal customers?

5. Your competition & what differentiates your business. Who are you up against

and what unique selling proposition will help you succeed?

6. Your management team & their prior experience:

What do they bring to the table that will give your business a competitive edge?

What qualifies the team the best to execute the business plan?

7. Financial outlook for the business.

If you’re using the business plan for financing purposes,

explain exactly how much money you want,

how you will use it,

how that will make your business more profitable

Limit your executive summary to 1/2 pgs in total

Cc: @sir_zeez007 @sarnchos @kanmyexcellent @Ebuka_Raph @seunavic @TosinOlugbenga

¹The Ultimate Business Plan Guide

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