Not well-known Elizabeth Warren ran/constructed a campaign that started with ~$6m and raised ~$125m from over a million individual donors—in little over a year. Ended up 3rd out of 26 in her first presidential race with little to no media assistance post-Oct 2019.

#VPtoWarren
And did it through and through with dignity and righteousness. A few people were pissed in some of her decisions but setting that aside, overall, it was an objectively well-run and intelligent campaign.
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