Here’s a thread on how you can use social media to boost sales!
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Flash Sale

Flash sales create a sense of urgency + offer a discounted/ special price for a short timeframe. It’ll help to announce your intention to have the flash sale at least two weeks before having it, so consumers are prepared and looking forward to it. Don’t say when it’ll
Flash Sale cont.

be, so people will continuously check your page to see when the sale will drop. When you finally drop it, lots of traffic should flood your page
Coupons

People live for coupons. Send coupon codes to those who like your FB page, follow your IG, subscribe to your mailing list, etc. + allow them to use the special code during checkout. Use coupons especially during the holidays since people are often searching for bargains
Pinterest Giveaway

Ask followers to pin their favorite, or your most desirable item from your catalog onto their page for a chance to enter the giveaway. For everyone who enters, give them a 15% off coupon. For the winner, reward them w a product/ service from your store
Promote Free Shipping

Everyone loves them some free shipping lol. Free shipping is especially great for the holidays since your sales are bound to go up either way because the majority of people do their shopping online bc they’re trying to avoid packed out stores
Influencers

Influencer marketing is a popular tool because it WORKS. Determine your target market. Who do you want to buy your product? Influencers can range from popular college students, Instagram models with large followings, influencers within your community such as:
Influencers cont.

Businessmen/ women, medical professionals, teachers, etc.
It all depends on what you’re selling and who you’re trying to target, so choose your influencers wisely
Utilize Loyal Customers

Not into getting influencers right now? Those who’ve worked with you will sometimes be your best influencers/ brand advocates since they’ve purchased a good/ service from you. Have them promote your brand in exchange for discounts and freebies
Create Valuable Content to Educate Your Audience

Provide your audience w/ various “How To:” content. You don’t necessarily have to giveaway all of your resources, but you can help others. I learned that giving away a bit of free game brings more traffic to my business(es)
Invest in Social Media Advertising

A classic! Pay for social media advertising. Facebook is honestly my go to for this. The reach is amazing. One time, I put $10 toward a FB post for my company’s page; we ended up hiring 300 people from that post alone. Yeah, it’s worth it lol
Use the Social Media Outlet Your Followers Use

The majority of my bookings come from Instagram, so I mainly post and promote my business(es) through there. I still use FB + Twitter since I do get bookings from here once in awhile, but I mainly use it to post my educational info
Make it Easy for Customers to Make Purchases

Make sure it’s easy to buy from you. Nowadays, we barely have to pull out our cards to make online purchases since PayPal and Apple Pay will swipe our cards for us. Nobody wants to jump through hoops to book w you, or buy from you
Shoppable Tags on IG

Using these tags on IG posts, or stories, you can tag your products/ services from your e-commerce inventory/ platform. When interested customers click on your posts, they’ll be able to see the description, price + name of the product/ service
Use LinkedIn for Brand Awareness

• Join LinkedIn groups - allows uou to run discussion boards connected to your industry
• LinkedIn Sponsored InMail -delivers private messages to target audiences at scale
That’s all I have for now. Feel free to add to this thread, or quote w/ your knowledge if you want!
You can follow @alexuswah.
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