Read on Twitter
My account was hacked, and it offers us a chance to go over a few social media tips to help you NOT look like a scammer/spammer in social.
First off, our visual aid. Thanks to my friend Justin ((at)sixokay on IG) for supplying me with this very bright screenshot.
First off, our visual aid. Thanks to my friend Justin ((at)sixokay on IG) for supplying me with this very bright screenshot.
Tip/reminder 1: Never include more than 2 clickables (at handles, links, & yes, even hashtags) in your posts.
If you do, you run the risk of either looking like a spammer, or like you’re naively trying to cover every imaginable base for search which isn’t really how this works
If you do, you run the risk of either looking like a spammer, or like you’re naively trying to cover every imaginable base for search which isn’t really how this works
Yes, search picks up on specific terms and hashtags, but what does that actually mean for YOUR tweet?
If you include unrelated terms to try and draw engagement from search, is that really going to work? Is it even worth the trouble?
If you include unrelated terms to try and draw engagement from search, is that really going to work? Is it even worth the trouble?
Instead, keep things simple and specific to what you’re doing so have the best chance of reaching the right people and getting them interested in you.
Tip/reminder 2: post frequency. I bet you all were instantly turned off when I — err, I mean the spammers — spammed the same tweet within a minute of the first tweet, huh? Yea, sorry about that.
Figure out a posting cadence that maximizes impressions from your audience and the potential audience you’re looking to reach. Is posting 80 times a day a good way to get your message out?
Depending on the message, it might be, but you need to have a solid understanding of why or why not and be able to verbalize that.
Spoiler alert — 80 posts a day probably isn’t necessary. Most of the time you’d spend writing all those posts could be spent on...
ASSET CREATION!
Spoiler alert — 80 posts a day probably isn’t necessary. Most of the time you’d spend writing all those posts could be spent on...
ASSET CREATION!
Which brings us to tip/reminder 3: make sure your assets (images or videos) are sized properly for the platform. On Twitter that’s 1920x1080px.
Why is this important? I’m glad you asked. You have about .5 seconds to get someone to stop scrolling and absorb your message.
Unless the ill-cropped preview of your image is just STUNNING, they’re probably not going to click it to see the whole thing...
Unless the ill-cropped preview of your image is just STUNNING, they’re probably not going to click it to see the whole thing...
That means they’re going to miss out on all these fresh Ray-Ban deals. Wouldn’t that be a shame?
Put your message in an image that will catch people’s attention, give them the message with as little friction as possible, and make them want to know more.
Put your message in an image that will catch people’s attention, give them the message with as little friction as possible, and make them want to know more.
On top of that, again, not doing so makes you look like a spammer and maybe worse, an amateur.
And finally, tip/reminder 4: when it comes to your post copy, it’s important to at least *look* like you’re trying.
Tailor your copy to the platform and audience you want to reach. Speak their language and entice them to learn more about your message, but don’t overdo it.
Tailor your copy to the platform and audience you want to reach. Speak their language and entice them to learn more about your message, but don’t overdo it.
If your copy is short and sweet and that serves the post, great! Go with it. Just make sure you’re not copy/pasting the same boring stuff across every channel.
The one caveat I would add here is for brand SMMs...
The one caveat I would add here is for brand SMMs...
Sometimes you’re given pre-written, pre-approved copy that must be used across platforms. In that case, stick to the approved stuff.
If you have an clever edit to suggest & you think the approving party will be game for it, make the suggestion, but let them make the final call
If you have an clever edit to suggest & you think the approving party will be game for it, make the suggestion, but let them make the final call
Ok there ya go. That’s how to NOT look like a spammer using actual spammer tweets as examples.
Now let’s blow this thread up cuz daddy needs that SoundCloud money. RT and tell your friends — especially the ones that everyone mistakes for spammers on Twitter.
Now let’s blow this thread up cuz daddy needs that SoundCloud money. RT and tell your friends — especially the ones that everyone mistakes for spammers on Twitter.
