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Our research amongst donors is showing a seismic change in the nature of charity/donor relationships. Many donors are questioning who they support and why. New charities are being adopted and old ones discarded. It is essential to get your message right. 1/5
Staying quiet is a bad move. Framing need by threat of closure might have worked a week or two ago but it now appears to be a much weaker approach. Donors are increasingly looking for relevance. Usual systems and rules used to manage giving seem to be increasingly redundant. 2/5
Emotions are continuing to evolve but it looks like that we won't return to business as usual at the end of this. People still feel a level of loyalty to favoured charities but please don't take that for granted. Lifelong relationships are changing! 3/5
Charities which best answer the needs of donors will replace those that fail to keep up. Think about what donors need from your charity - and deliver it. The environment is constantly changing. Keep listening to your donors. 4/5
Full results of the second round of our study will be available next week. Priorities are changing and this won't stop. 5/5
