Maybe unpopular opinion but sometimes I think armys forget that BH is a business who wants to do well financially and they forget this because they feel a close personal connection to BTS and do not want to feel like anyone associated with them is in it for the money.

Let me be clear: BTS isn’t in this for the money. They’ve said that. Their relationship with army is pure and based on love. But BH still has a business to run. That is THEIR job. If you don’t want to purchase their products you do not have to.

But I just find the double standard sort of odd. We always talk about our money paying for their expensive watches and wanting to make them more rich but as soon as BH is like “here’s some merch” suddenly it’s exploitation? Please make it make sense.