Just sending emails to your donor list isn’t a digital strategy. Just creating the odd graphic isn’t digital organizing. Leaving your digital outreach to one (1) account isn’t digital outreach. And coasting on name rec isn’t an actual plan.

For God’s sake, voters want to be engaged, and if you have a captive digital audience, engaging them could give your campaign much needed momentum. There’s no need for an underdog attitude if you’re the nominee. There’s no reason to ignore the digital space. It’s not the 80s!