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Opening Keynote for @theiaconf, @Abby_the_IA on Persistence: "I remember a time, not all that long ago, where it felt like everyone around me was encouraging me to give up on information architecture." #IAC20
"We didn’t need IA since all we wanted to do was move fast and break things. We needed to move too fast to think about things like language and structure." @Abby_the_IA
"In reality, everything I know about IA tells me that it is A) a thing, and B) important, and every project I have ever touched with my IA skillset has been better for it." @Abby_the_IA
"What happens when organizations are suddenly feeling that pain with no name?" @Abby_the_IA
"As my friend @jarango recently reminded me, we were made for this moment. Information architects are built for this level of VUCA (volatility, uncertainty, complexity, ambiguity)." @Abby_the_IA
"A persistent problem is a problem that everyone sees but no one changes." @Abby_the_IA
"Do you know when you’re being defensive? Can you feel it? Does it have a somatic element? I know it does for me. And the identification of that, in the moment, has been a gift in trying to make sense of persistent problems." @Abby_the_IA
"It can feel so scary in our heads. It can feel impossible, overwhelming, and oh so scary to even start to unravel (a persistent problem). But here’s the truth. Monsters are always scarier in our heads." @Abby_the_IA
"I want to start with a skill that I don’t think gets talked about enough in the work that we do. That skill is bravery." @Abby_the_IA
"The work that we do can be scary, and to tackle that work we need to be brave." @Abby_the_IA
"You have to be brave to point out a problem that no one else seems to see clearly. You have to be brave to ask hard questions. You have to be brave to push back when you see a train wreck approaching. You have to be brave to make sense of a persistent problem." @Abby_the_IA
"One of the first steps of bravery that you can take when facing a persistent problem is to draw a picture of that monster." @Abby_the_IA
"The more experience that I get in IA, the less I feel like an expert." @Abby_the_IA
"The most important and overlooked tool in our toolbelt, that is needed when dealing with persistent problems, is kindness." @Abby_the_IA
"This community has been like a family to me over the last decade. And the idea that you all see my words as wise is one of the things that I am the most proud of in my life."
@Abby_the_IA #IAC20
@Abby_the_IA #IAC20
"We are a resilient group of people working on a really important, persistent problem. So let’s continue to be persistent towards our goal to make the world a clearer place. Thank you." @Abby_the_IA
