It's interesting to see how different types of websites have been affected by the Covid-19 lockdowns. Most search traffic shifts make sense but some surprise me a bit.

This is from a technology news site and shows a fairly typical graph for many publishers - strong uplift:

This is a local (city-specific) news website, similar uptake:

This is a general regional news publisher. This one breaks with the trend by not showing any significant traffic flux since the lockdown. The earlier peaks were stories that went viral nationally:

Clothing ecommerce site, showing strong growth. Notable that this is general (indoor) clothing:

This is a bit more surprising - a DIY supplies site serving both B2B and B2C. I expected a drop but we're seeing a rise instead.

It's not all growth though. This is from a local dentist website - the site's wealth of informational pages is keeping a decent chunk of traffic alive:

This is an outdoor clothing ecommerce site. Contrary to the general clothing site, this one is suffering quite heavily:

This website is a 'things to do in [city]' type site. It's painful but not as much traffic loss as I expected. Civil disobedience?

And this is a tourism website, almost entirely dead:

So, most sites are affected by the lockdown - some positively, some negatively. Most of these traffic shifts make logical sense, others are a bit harder to explain. All in all, the traffic graphs in this period are almost all anomalous. 'Business as usual' doesn't apply to most.

Addendum: if you found the graphs in this thread interesting, you should also read this post from @lilyraynyc @PathInteractive showing the changes in search visibility across multiple industries: https://www.pathinteractive.com/blog/seo/how-the-coronavirus-has-impacted-seo-visibility-across-categories/