Read on Twitter
Total TV consumption has grown in week 14 (April 4-10) by 38% over January 11-31. However, compared to previous week, seems a 3.4% drop.
In US - Total TV usage dipped by 2%, but was still up 26% from the first full week of March and the second highest
over the last five weeks.
over the last five weeks.
INDIA -- TV reach has stabilised at 627 million, while total TV consumption has come down slightly to 1.22 trillion minutes.
Sharp growth in Hindi GEC viewership -- 4 billion impressions. Highest since 2015. Seems #Ramayan and #Mahabharat are the reason.
News and movies genres are driving the growth of TV. Will be interesting to see the impact on #AdVolume
Wrestlemania-20 (original telecast on 5th & 6th April) along with Ind-Pak classics led to highest viewership for sports genre during covid 19 period.
Consumption of Hindi as a language has gone up from 68% Pre-Covid19 period (January) to 71% in the last week
In West Bengal, Kids genre overtook Hindi GECs.
Despite running repeats, five south Indian states continue to watch general entertainment genres more than movies or news in respective languages.
Thanks to #Mahabharat, #DDBharati has entered in top 5 Hindi GECs for the first time. 43% increase in NCCS A category viewers.
Major drop in ad volumes across genres. Total FCT drop of 26% - from 28 million to 20 million seconds.
72% of advertisers (not brands) continue to advertise daily, but the volumes are down significantly.
PM @narendramodi 's 4th address announcing extension of #LOCKDOWN recorded close to 4 billion minutes. Highest number of people - 203 million - watched the 25 minute address across 199 channels on April 14th. #Covid_19
How consumers are using smartphones— @nielsen
What are the viewers watching on their phones? For the first time from @nielsen android smartphone panel.
Top films on mobile - #MissionMangal, #Chichhore, #AngreziMedium, #Housefull4, #Arjun, #TheLionKing #Aladdin #FrozenII #GoodNewzz and #Shikara
Top originals on mobile - #MoneyHeist #StrangerThings #Outoflove #SpecialOps #LittleThings #SexEducation #Asur #Hostages #Narcos and @jackryanamazon
That's all for today... more @EconomicTimes
