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For reasons obvious to anyone working in marketing and / or professional services, I've been thinking a lot about the relationships between marketing and finance recently.
I agree 100% that marketers need to work harder to build relationships with finance 1/4
I agree 100% that marketers need to work harder to build relationships with finance 1/4
However, this argument assumes that marketers are always commercially dense and that finance are always commercially savvy.
In many cases this is true, but what about the cases when it isn't? 2/4
In many cases this is true, but what about the cases when it isn't? 2/4
What should marketers do when they present a well thought out plan & budget, supported by evidence, which finance reject because the computer says no?
What happens when the roles are reversed - when the marketer is commercially savvy & finance commercially dense? 3/4
What happens when the roles are reversed - when the marketer is commercially savvy & finance commercially dense? 3/4
This is similar to the point that @rorysutherland makes about creative people having to justify their proposals to non-creative people, but never vice versa 4/4
