@KPRC2 we had one of those wonderful cross-platform moments tonight where the power of TV and the engagement of digital really worked together. We created an hour-long virtual town hall around our audience's questions about coronavirus and money. (Thread)

A few days ago, using our Ask 2 brand (that answers questions from our readers on a daily basis powered by @wearehearken), we asked people to send us their financial questions. We got flooded with them. (Thread)

Tonight, after the 6 p.m. news we stayed on air for 30 additional minutes and had our evening anchors ask those questions to local and state experts. We live blogged it. After 30 minutes, we extended the town hall to an online stream and social media. (Thread)

The audience was big throughout the entire thing. You could tell based on the reactions and questions, that it was an effort that truly helped people. (Thread)