Crisis communication strategies:

1. Bottom line up front (BLUF)

2. 10 for 10 snap briefs

3. Develop a resuscitation lexicon

(1/4)
1. Bottom line up front / To “bottom line” a problem

The military and NASA comms standard. Place the crux of your message in 1-2 sentences at the start of your message, not at the end.

NB: SBAR is a nice way of facilitating this habit.
3. Resuscitation lexicon (frag orders/fragos)

Borrowed from military comms and the mind of @cliffreid.

A series of short, concise, reproducible utterances that have the same meaning, regardless of who is speaking/listening.

Example at @emcrit: https://bit.ly/2xxCJQS 
And when all else fails, use the buzzword generator.
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