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An interesting thing: JustGiving removed their mandatory & #39;platform fee& #39; last year, so a donation to Captain Tom& #39;s cause does not include a fee, BUT there is an & #39;optional contribution& #39; box as part of the process.
That makes sense - they& #39;re a business, and incur lots of costs.
That makes sense - they& #39;re a business, and incur lots of costs.
Here& #39;s the default donation amount, if you click through to donate. A couple of things to note there:
- The donation amounts are set as buttons.
- The & #39;optional contribution& #39; to JustGiving is a dropdown, rather than buttons.
- The & #39;optional contribution& #39; is set to 10% by default.
- The donation amounts are set as buttons.
- The & #39;optional contribution& #39; to JustGiving is a dropdown, rather than buttons.
- The & #39;optional contribution& #39; is set to 10% by default.
Because it& #39;s a dropown, you have to click at least twice to change the % you give to JustGiving.
(Because the main donation is set as buttons, you only have to click once to change it. ie, it& #39;s harder to change the amount you give to JustGiving)
(Because the main donation is set as buttons, you only have to click once to change it. ie, it& #39;s harder to change the amount you give to JustGiving)
The contribution to JustGiving is optional, but if you wanted to change it to £0, you& #39;d actually have to click & #39;Other& #39; first.
If you click & #39;Other& #39;, you& #39;re presented with this screen, where you have to type in an amount.
(Actually you *could* just click & #39;Continue& #39; now if you wanted to, but the value field is greyed out, so it looks like you have to enter something.)
(Actually you *could* just click & #39;Continue& #39; now if you wanted to, but the value field is greyed out, so it looks like you have to enter something.)
*If* you try to enter & #39;0& #39; in this box, you actually can& #39;t. It just doesn& #39;t let you type it. So it *feels* like you have to enter something.
Ie: It& #39;s optional, but the UX is set up to make it harder for you to reduce the pre-defined default they& #39;ve set (10%).
Ie: It& #39;s optional, but the UX is set up to make it harder for you to reduce the pre-defined default they& #39;ve set (10%).
As you have to proactively choose to change the amount, and the UX is set up so that it& #39;s difficult to set it to & #39;0& #39; without some mental perseverance, I& #39;d expect the high majority give a contribution to JustGiving alongside the donation to Tom.
If every donor has left the default option, JustGiving will have raised more than £910,000 for themselves, in addition to the £9.1 million going to the NHS.
In other words, the total people have given through this would already be greater than £10 million.
In other words, the total people have given through this would already be greater than £10 million.
JustGiving also charge a payment processing fee of 1.9% + 20p per donation.
That would mean, from £9.1million, with 45,6992 donors so far to Tom, £172,900 (1.9%) + £91,398.
So the amount that would reach Tom& #39;s causes from £9.1m would actually be deducted to £8.835 million.
That would mean, from £9.1million, with 45,6992 donors so far to Tom, £172,900 (1.9%) + £91,398.
So the amount that would reach Tom& #39;s causes from £9.1m would actually be deducted to £8.835 million.
(a note here - I don& #39;t know if they charge the processing fee on the & #39;charity donation& #39;, or whether they charge it on the & #39;charity donation + justgiving donation& #39;. It& #39;s not clear from their fees page. It& #39;s worded ambiguously on their site. I& #39;ve assumed the lower amount)
And of course, you can top up with GiftAid if you like. If you do that, the Government put in 25%. So - if everyone did it (which they won& #39;t, and aren& #39;t all eligible) - the government would chip in an extra £2.28 million on top of the £9.1 million raised so far.
BUT: JustGiving charge a processing fee on GiftAid claims, of 5%. So they& #39;d take about £114k from the GiftAid amount too.
So, in summary, if everyone leaves the default & #39;extra& #39; contribution, & claims GiftAid, JustGiving themselves would so far have made around £1million so far.
So, in summary, if everyone leaves the default & #39;extra& #39; contribution, & claims GiftAid, JustGiving themselves would so far have made around £1million so far.
