The first response to the lockdown from a number brands was to:

1. cut down production drastically.
2. fully halt production.

Then they accepted that as the norm, particularly those in category 1. As long as they keep exhausting inventory, they’re good. (1/2)

However, there’s a simpler approach that is better. Yes, it’s fine to cut down but don’t get comfortable. Study demand patterns carefully, you might just find out that you are underserving your market.

Finally, aggressively search for new distribution channels...

...that will go on to broaden your reach, post-COVID. This thread assumes that the firms here producers of consumer goods. (2/2)