Obv a lot of work went into this video, but I have to agree it's bad. Who is it aimed at? People who have a negative view of migration? If so, why does it seem to be trying to make those people feel bad? Making people feel like villains is guaranteed to stop them listening to you https://twitter.com/AmeenKam/status/1250462637562920963

(If it's aimed at people who have a positive view of migration, what's the point of it?)

Why does it open by repeating a load of anti-immigration myths? I get that it's doing a bait-and-switch, "aha, we're actually talking about coronavirus!" thing, but repeating the opposition's arguments, even in order to debunk them, lodges them deeper in the public consciousness

(there is evidence of this from people who have studied the rise of anti-vaxxer conspiracy theories)

Having people who have moved here (for that is what migrants are - people who have basically moved house) talking to the viewer in this kind of me vs. you way only underscores the idea that these people are different; they are not "us."

Anyway I am merely repeating @AmeenKam here, but it is just a shame to see a lot of work and effort go into a video on an issue where a LOT of communications research has already been done, and which could have made this video a lot more effective, and less... alienating

Good political comms actively alienates opponents. But on any issue, there are a whole bunch of persuadable people (the biggest group in fact), who don't have fully formed views and who are open to listening to well-made arguments. Research shows this! https://twitter.com/MoonHeadJohn/status/1250472705067024386