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Neil Ashton PR masterclass
A thread
A thread
Compare the comments under this tweet from 4 months ago to (1/2) https://twitter.com/neilashton_/status/1218836970954207232?s=20
...his latest tweet (2/2) https://twitter.com/neilashton_/status/1246136284084609025?s=20
1. First of all, when Man Utd signed Bruno in the January transfer window, the messages that came out of the club were that Woodward was key in the signing of Fernandes.
A bad attempt at trying to popularize Woodward's name
(since then been deleted) https://twitter.com/markgoldbridge/status/1222277827355201537?s=20
A bad attempt at trying to popularize Woodward's name
(since then been deleted) https://twitter.com/markgoldbridge/status/1222277827355201537?s=20
2. When Man Utd are linked with extremely popular players, more often than not Woodward is named in relation to it .
examples
(1/3) Jadon Sancho https://twitter.com/utdreport/status/1242795291792814080?s=20
examples
(1/3) Jadon Sancho https://twitter.com/utdreport/status/1242795291792814080?s=20
(2/3) Jack Grealish or James Maddison https://twitter.com/utdreport/status/1250071062278221828?s=20
(3/3) Jude Bellingham https://twitter.com/utdreport/status/1237059931104215040?s=20
3. Man Utd brief the press that Ed Woodward is no longer part of the recruitment of players at United https://twitter.com/StretfordPaddck/status/1250446690072629248?s=20
Notice how they gladly include Woodward's name in the briefing. https://twitter.com/RobDawsonESPN/status/1247212073827868676?s=20
Not "Manchester United"
Not "the club"
No. WOODWARD has personally emailed 900 employees to announce the good news. https://twitter.com/jamesrobsonES/status/1247217933669056513?s=19
Not "the club"
No. WOODWARD has personally emailed 900 employees to announce the good news. https://twitter.com/jamesrobsonES/status/1247217933669056513?s=19
It's working like a charm
