THREAD: Unpopular but needs to be said. This is a bad video. I'll explain why, cos people working towards progressive change should understand the relevance of strategic comms to their work. [1/6] https://twitter.com/tezilyas/status/1250145012840628224

A hectoring "told you so" tone makes people resistant to your message. [2/6]

Replicating racist language reinforces dominant racist frames (that's just how people's brains are wired). [3/6]

Using the "good immigrant" narrative relies on having to justify your existence by proving your worth. It's toxic. [4/6]

Negating things just reinforces them. If I say: "don't think of an elephant", you think . [5/6]

A good message has a theory of change and an ask. What's the transformative path from guilt to action to liberation? #WeWillRemember - really, that's it?! [6/6]

Thanks to @MissEllieMae and @duke_of_emily for helping me to understand and articulate the issues. And of course to people who made the video for their good intent and effort. Only love