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Google and Facebook have together earned millions from running NRA ads since the Parkland massacre, according to our new analysis. https://www.techtransparencyproject.org/articles/profiting-from-tragedy 1/4
The NRA refrains from making public statements in the wake of mass shootings, out of a supposed respect for victims, but they ramp up their online ad spending after these “quiet periods” as a means to push their agenda. 2/4
Tech platforms allow the NRA to have it both ways. They can feign deference, while still running targeted online ads pushing their agenda. Meanwhile, tech executives make empty statements calling for gun reform. https://www.cnbc.com/2017/10/02/mark-zuckerberg-responds-to-las-vegas-massacre.html 3/4
Our investigation even found an ad stoking fear around the current COVID-19 pandemic, prompting people to buy guns because “the government will not be able to protect us” if society breaks down. 4/4
