Brands should build long-term relationships with Influencers.

I’m tired of seeing micro-Influencers used for once-off work and then when the budget gets bigger they discard those micro guys.

It’s the brand managers responsibility to inject a comfortable budget to micro-influencers so they can refine their work and build their audience so they too can be Macro.

There is value in long-term Influencer partnerships.

Take Haig Club (Sarah Langa, Seth Shezi, Niquita Bento) as your case study.

And I just said what I said.

I’m so tired of brands looking for over-night success and wanting to make noise by exploiting kids that are so invested in their craft.

Now poor kids (micro Influencers) must scrabble for campaigns or compromise their hard earned reputation by punting numerous brands in the same category because Mr/Miss PR Specialist said clients budget is min.