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1/8 Undoubtedly the longest marketing post I& #39;ve ever written.

I decided to use my latest @stateofdigital column to look at how you can go about resolving recurring issues to drive #digitalmarketingagency success

#digitalmarketingtips https://www.stateofdigital.com/16-common-digital-marketing-agency-problem-points/">https://www.stateofdigital.com/16-common...

2/8 Having worked for digital agencies for 7 years (and having spoken with countless other digital professionals during that time), I& #39;ve found that there are many sticking points that tend to repeat themselves. I& #39;ve summarised a few of the key points from my post in this thread.

3/8 Expectations not matching the contract https://abs.twimg.com/emoji/v2/... draggable="false" alt="✍️" title="Writing hand" aria-label="Emoji: Writing hand">https://abs.twimg.com/emoji/v2/... draggable="false" alt="💰" title="Money bag" aria-label="Emoji: Money bag">

• Invest heavily in your audits, pitches and proposals
• Don’t start with mismatched expectations, which will only cause trouble further down the line.
• Create accurate pricing structure options.
• Set realistic goals.

4/8 Lack of budget https://abs.twimg.com/emoji/v2/... draggable="false" alt="💵" title="Banknote with dollar sign" aria-label="Emoji: Banknote with dollar sign"> https://abs.twimg.com/emoji/v2/... draggable="false" alt="☹️" title="Frowning face" aria-label="Emoji: Frowning face">

• Agreed budgets need to be aligned with expectations.
• Poorly-priced contracts will bring pain for your team and leave you struggling to meet expectations.
• Assess where budgets can be used to drive the best return.
• Think creatively.

5/8 Things moving too slowly & processes lacking efficiency https://abs.twimg.com/emoji/v2/... draggable="false" alt="🐌" title="Snail" aria-label="Emoji: Snail">https://abs.twimg.com/emoji/v2/... draggable="false" alt="😕" title="Confused face" aria-label="Emoji: Confused face">

• Structure is vital to progression. Without it, frustrations will build very quickly.
• Use shared software. Embrace shared calendars.
• Remove unnecessary levels of sign-off.
• Embrace clear communication.

6/8 Internal burnout https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔥" title="Fire" aria-label="Emoji: Fire">https://abs.twimg.com/emoji/v2/... draggable="false" alt="😫" title="Tired face" aria-label="Emoji: Tired face">

• Digital agency life can quickly lead to burnout under the wrong conditions.
• Embrace home working and flexible hours.
• Don’t wait until it’s too late to hire.
• Use spare staff hours generated through hires in the most effective way.

7/8 Clients not understanding the value https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤷" title="Person shrugging" aria-label="Emoji: Person shrugging">https://abs.twimg.com/emoji/v2/... draggable="false" alt="😑" title="Expressionless face" aria-label="Emoji: Expressionless face">

• It’s your job to ensure clients understand the value you’re delivering.
• Don’t let good results lead to complacency.
• Double down on your reporting efforts.
• Offer training sessions to encourage understanding of value.

8/8 Neglecting internal marketing https://abs.twimg.com/emoji/v2/... draggable="false" alt="📑" title="Bookmark tabs" aria-label="Emoji: Bookmark tabs">https://abs.twimg.com/emoji/v2/... draggable="false" alt="💡" title="Electric light bulb" aria-label="Emoji: Electric light bulb">

• You shouldn’t be neglecting your internal marketing.
• A few simple changes can generate big rewards.
• Create an internal process as if it were for a client.
• Focus on going all-in: don’t churn out low-quality content.