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A thread 
1/8 Undoubtedly the longest marketing post I've ever written.
I decided to use my latest @stateofdigital column to look at how you can go about resolving recurring issues to drive #digitalmarketingagency success
#digitalmarketingtips https://www.stateofdigital.com/16-common-digital-marketing-agency-problem-points/
1/8 Undoubtedly the longest marketing post I've ever written.
I decided to use my latest @stateofdigital column to look at how you can go about resolving recurring issues to drive #digitalmarketingagency success
#digitalmarketingtips https://www.stateofdigital.com/16-common-digital-marketing-agency-problem-points/
2/8 Having worked for digital agencies for 7 years (and having spoken with countless other digital professionals during that time), I've found that there are many sticking points that tend to repeat themselves. I've summarised a few of the key points from my post in this thread.
3/8 Expectations not matching the contract 
• Invest heavily in your audits, pitches and proposals
• Don’t start with mismatched expectations, which will only cause trouble further down the line.
• Create accurate pricing structure options.
• Set realistic goals.
• Invest heavily in your audits, pitches and proposals
• Don’t start with mismatched expectations, which will only cause trouble further down the line.
• Create accurate pricing structure options.
• Set realistic goals.
4/8 Lack of budget 
• Agreed budgets need to be aligned with expectations.
• Poorly-priced contracts will bring pain for your team and leave you struggling to meet expectations.
• Assess where budgets can be used to drive the best return.
• Think creatively.
• Agreed budgets need to be aligned with expectations.
• Poorly-priced contracts will bring pain for your team and leave you struggling to meet expectations.
• Assess where budgets can be used to drive the best return.
• Think creatively.
5/8 Things moving too slowly & processes lacking efficiency 
• Structure is vital to progression. Without it, frustrations will build very quickly.
• Use shared software. Embrace shared calendars.
• Remove unnecessary levels of sign-off.
• Embrace clear communication.
• Structure is vital to progression. Without it, frustrations will build very quickly.
• Use shared software. Embrace shared calendars.
• Remove unnecessary levels of sign-off.
• Embrace clear communication.
6/8 Internal burnout 
• Digital agency life can quickly lead to burnout under the wrong conditions.
• Embrace home working and flexible hours.
• Don’t wait until it’s too late to hire.
• Use spare staff hours generated through hires in the most effective way.
• Digital agency life can quickly lead to burnout under the wrong conditions.
• Embrace home working and flexible hours.
• Don’t wait until it’s too late to hire.
• Use spare staff hours generated through hires in the most effective way.
7/8 Clients not understanding the value 
• It’s your job to ensure clients understand the value you’re delivering.
• Don’t let good results lead to complacency.
• Double down on your reporting efforts.
• Offer training sessions to encourage understanding of value.
• It’s your job to ensure clients understand the value you’re delivering.
• Don’t let good results lead to complacency.
• Double down on your reporting efforts.
• Offer training sessions to encourage understanding of value.
8/8 Neglecting internal marketing 
• You shouldn’t be neglecting your internal marketing.
• A few simple changes can generate big rewards.
• Create an internal process as if it were for a client.
• Focus on going all-in: don’t churn out low-quality content.
• You shouldn’t be neglecting your internal marketing.
• A few simple changes can generate big rewards.
• Create an internal process as if it were for a client.
• Focus on going all-in: don’t churn out low-quality content.
